L'Oréal Professionnel's story
began in 1909 with French chemist Eugène Schueller, who created the first safe hair dye, "L'Auréale," sparking a revolution in hair coloring for Parisian women and forming the foundation of the L'Oréal group. From this scientific innovation, the brand grew by continuously partnering with hairdressers, introducing groundbreaking products like the first soap-free shampoo (1934) and modern innovations like the oil-powered INOA color (2009) and Metal Detox, always focusing on science and professional hairstylist needs to stay at the forefront of the beauty industry.
11 products
11 products
